Our story
The best gifts make someone feel truly seen.
A mother-and-daughter business between Townsville and Canberra, curating gift bundles around the person receiving them.
Why Bundle To Be exists
We are a mother and daughter in Australia who kept noticing the same thing: gifting had become either generic or expensive, and rarely felt personal. We began with baby gifts and nappy cakes for friends and family, and people kept asking for bundles for other people in their lives — a footy-mad uncle, a teacher at the end of term, a friend having a hard month.
The philosophy behind thoughtful gifting
We do not make the products in our bundles. We source them from retail stores and curate them around a person, a passion or a moment. That is the work: choosing well, and putting things together so they make sense as a whole. Every bundle is wrapped in clear cellophane, tied with ribbon, and finished with our card — exactly as it arrives.
The best gifts are not always the biggest or the most expensive. They are the ones that show someone was paying attention.
Creating opportunities through business
From the beginning we wanted the business to do something beyond us. Part of every purchase goes towards charitable giving, and our hope is to create real employment opportunities as we grow. One bundle, two gifts — that is the whole idea.